About the author

Aarón Gómez Figueroa

With a background in design, gastronomy, and photography, he spent a decade leading a design agency in Mexico City. He then relocated to Italy, pursuing degrees in Food Communication and an MBA. Currently, he heads Marketing & Communications at the University of Gastronomic Sciences in Pollenzo, where he established The New Gastronome, an in-house food sector communication and marketing agency.

Craft
Origins

Fire Tostadas

Bring Mexico City street-food heat to lunch with habanero beef, blue corn tostadas and agua de Jamaica, inspired by Friday escapes to Coyoacán’s colorful market.

Craft
Flavors

Freaky Tacos al Pastor

Tacos al pastor started as shawarma’s cousin and turned into Mexico’s street food superstar. Spicy pork, grilled pineapple and ninja-style serving? Yes please. Add a splash of funky orange wine and you’ve got the wildest flavor combo on the block. This

Craft
Flavors

Pibil

Slow roasted, citrusy, and full of spice. Meet “Pibil,” the Yucatán’s smoky pork classic that brings real flavor to your grill and leaves bottled salsas far behind

If your brain is filled with obscure food facts, historical bites, and culinary debates, welcome home.